Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2099)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1881)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3638)

Industry Events (379)

Market Research (1183)

Retail (4250)

Sales / Customer Development (157)

Senior Leadership (1276)

Shopper / Trade Marketing (114)

Supply Chain / Logistics (200)

The New Face Of Old Spice Is A Great Smelling Robot [THE BRIEF] | Business Insider

Post Response | Subscribe to Story

Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
Katie Richards

Old Spice decided to go in a different direction in its latest ad campaign, replacing Terry Crews with a robot. The ad begins with the man, speaking in a creepy robotic voice, saying "Guess what? I'm not a real human man," as he slowly creeps across the beach with Old Spice products in hand. Even though he's a robot, he still uses the company's deodorant and body wash and somehow, he's still irresistible to women.

http://www.businessinsider.com/old-spice-uses-robot-in-new-ad-the-brief-2014-7


 

Post Response