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The New Face Of Old Spice Is A Great Smelling Robot [THE BRIEF] | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
Katie Richards

Old Spice decided to go in a different direction in its latest ad campaign, replacing Terry Crews with a robot. The ad begins with the man, speaking in a creepy robotic voice, saying "Guess what? I'm not a real human man," as he slowly creeps across the beach with Old Spice products in hand. Even though he's a robot, he still uses the company's deodorant and body wash and somehow, he's still irresistible to women.

http://www.businessinsider.com/old-spice-uses-robot-in-new-ad-the-brief-2014-7


 

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